ABOUT US
Bull Display Products: Leading Manufacturer of Custom Product Displays
Bull Display Products has been manufacturing premium retail displays and point of purchase (POP) displays in America for over 55 years. From our facility in Middletown, Connecticut, we design and produce custom product displays that help brands maximize their retail presence. Our expertise in creating innovative POP displays, paired with our commitment to quality manufacturing, has established us as a trusted partner for businesses seeking impactful retail display solutions.
Custom Product Display Manufacturing
As a proud American manufacturer, we maintain complete control over our product display manufacturing process. Our state-of-the-art facility specializes in creating custom POP displays and retail displays using a diverse range of materials, including wire, tubing, sheet metal, aluminum, plastics, and hardwoods. This versatility allows us to design and manufacture retail displays that perfectly match our clients' unique requirements.
Retail Display Solutions Across Industries
Our custom product displays and POP displays serve numerous industries, including:
• Beverage Product Displays
• Sporting Goods Retail Displays
• Automotive POP Displays
• Hardware and Tool Displays
• Clothing Retail Displays
• Medical Device Displays
• Custom retail displays for specialized markets
Comprehensive Display Solutions
Our retail display manufacturing includes:
• Custom Floor Displays
• Counter and Wall POP Displays
• Interactive Retail Displays
• Custom Point of Purchase Displays
• Custom Display Accessories
Custom Display Design Process
Each retail display project begins with understanding your specific merchandising needs. Our experienced product display designers work closely with you to develop custom POP displays that enhance product visibility and reflect your brand identity. When creating custom retail displays, we consider:
• Product specifications for optimal display presentation
• Retail environment requirements
• Brand identity integration in display design
• Display manufacturing budget parameters
• Production and installation timelines
Quality in Display Manufacturing
Our commitment to manufacturing quality retail displays and POP displays drives every aspect of our operation. We continuously invest in advanced display manufacturing technologies and processes to ensure we deliver the most effective product display solutions. Each custom display undergoes rigorous quality control throughout the manufacturing process.
Sustainable Display Production
In our retail display manufacturing, we prioritize sustainable practices and environmental responsibility. Our product display production emphasizes efficiency and waste reduction, using recyclable materials whenever possible. Manufacturing POP displays in the USA allows us to maintain strict environmental standards while reducing shipping-related carbon emissions.
Display Manufacturing Support
Our dedication extends beyond manufacturing quality retail displays. We provide comprehensive support throughout the entire custom display process, from initial design consultation to final installation. Our experienced team specializes in helping clients maximize the impact of their product displays and POP displays.
Innovation in Retail Displays
As retail display trends evolve, we remain committed to innovative POP display solutions and manufacturing excellence. We continuously adapt our product display capabilities while maintaining the attention to detail that has defined Bull Display Products for over five decades in the retail display industry.
Ready to enhance your retail presence with custom product displays? Request a quote today or contact us to discuss your retail display needs.
50+
FULL TIME EMPLOYEES
65+
YEARS IN BUSINESS
50,000+
SQUARE FOOT FACILITY
OUR FOUNDERS

Cliff Bull
Cliff graduated from Weselyan (ct) University in 1948. For the next 6 years he sold for Durham Manufacturing and W.A.Parsons, both local sheet metal fabricating companies. In February 1954, Cliff began his own business and incorporated Bull Metal Products. After a 1960 fire destroyed the original factory in Higganum CT, a new factory was built in Middletown where it remains today. Cliff retired in March of 1993.

Dave Reier
Dave Reier joined the company in 1959 as salesman and became a partner and served as president. Dave and Cliff were high school classmates in Westfield NJ. Dave retired as an officer in December of 1993.